Makayla's Marketing Blog - Spring 2020

Since everyone else has posted about marketing during the pandemic and advertising during corona time, I decided to choose something different. I'm talking about shopping during quarantine. Specifically what I have been shopping for during quarantine. I have chosen to write about a company that I've liked for a while now called Doe Lashes. What will be interesting about this post is that I will be bragging about this company even though I have not even tried their products yet. This is a company that has captured me purely through their marketing strategy-- and my quarantine boredom. My thoughts on them have simply come from word-of-mouth, online reviews, and my own communication and purchasing experiences with the company. Value Proposition of the Company In America-- and many other parts of the world due to not only globalization, but colonization in the 1800's-- there is a wide focus on Eurocentric beauty standards: big and bold eyes, small noses, lighter skin. T...

Hi, everyone! I'm Makayla. I'm currently enrolled in my first year at LBCC in the business program. After my time here, I intend on transferring to OSU in pursuit of either a degree in accounting, mathematical economics, or-- depending on how this class goes-- marketing! I've always liked the psychology aspect of marketing. In addition, marketing shows you how you are being targeted as a consumer, and I think it's really interesting in learning the ways companies market to you. For example, I love Taco Bell, and when I see an ad that says that Taco Bell is giving out free doritos locos tacos today, and I tell all my friends about it, I'm marketing for Taco Bell. Who knew?  Anyways, a little more about me: my real hobbies include shopping, going out to eat, and hanging with friends-- all things that I can't do right now. However, my quarantine hobbies consist of embroidering, exercising, bullet journaling, putting on pretend fashion shows in my room, ba...