Posts

Social Listening

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SOCIAL LISTENING - Girlfriend Collective I chose this brand, solely because it's popped up in my Instagram ads before, and I was really interested to learn more about them! Girlfriend Collective is a clothing brand whose value proposition comes from their core values of sustainability and ethical manufacturing. All of Girlfriend's clothes are made of recycled materials, and the company has a major focus on encouraging other companies to set as high of ethical standards as they have. Girlfriend Collective has very important core values that they believe every company should have. Girlfriend puts an emphasis on the importance of slow fashion over fast fashion, and sustainability. They make a point of being very transparent in all their production processes, and are very detailed about every step of how they make their clothes, and the significance that comes with doing it this way on their website . Here's a quick little background on the company's sustainability...
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Marketing in The News: Doe Lashes

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Since everyone else has posted about marketing during the pandemic and advertising during corona time, I decided to choose something different. I'm talking about shopping during quarantine. Specifically what I have been shopping for during quarantine. I have chosen to write about a company that I've liked for a while now called Doe Lashes. What will be interesting about this post is that I will be bragging about this company even though I have not even tried their products yet. This is a company that has captured me purely through their marketing strategy-- and my quarantine boredom. My thoughts on them have simply come from word-of-mouth, online reviews, and my own communication and purchasing experiences with the company. Value Proposition of the Company In America-- and many other parts of the world due to not only globalization, but colonization in the 1800's-- there is a wide focus on Eurocentric beauty standards: big and bold eyes, small noses, lighter skin. T...
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First Marketing Blog Post

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Hi, everyone! I'm Makayla. I'm currently enrolled in my first year at LBCC in the business program. After my time here, I intend on transferring to OSU in pursuit of either a degree in accounting, mathematical economics, or-- depending on how this class goes-- marketing! I've always liked the psychology aspect of marketing. In addition, marketing shows you how you are being targeted as a consumer, and I think it's really interesting in learning the ways companies market to you. For example, I love Taco Bell, and when I see an ad that says that Taco Bell is giving out free doritos locos tacos today, and I tell all my friends about it, I'm marketing for Taco Bell. Who knew?  Anyways, a little more about me: my real hobbies include shopping, going out to eat, and hanging with friends-- all things that I can't do right now. However, my quarantine hobbies consist of embroidering, exercising, bullet journaling, putting on pretend fashion shows in my room, ba...
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